Interior of a stylish lounge with circular tables, wooden beams, and cozy seating areas.

Watauga Brewing

Watauga Brewing Company transformed a historic downtown Johnson City building into a three-level destination featuring a brewery, full kitchen, restaurant seating, and the citys first open-air rooftop venue. TriCon Builders delivered a complete interior and structural remodel to support brewing operations, draft systems, and multi-level diningall while preserving the character of the existing brick and timber structure.

Location

Johnson City, TN

Category

Retail & Restaurant

Year

2020

TriCon renovated the main floor to accommodate a functioning brewery and restaurant layout. This included installing a commercial kitchen, running new plumbing and mechanical systems, and integrating a custom draft system designed for high-volume service. The design balances industrial materials with warm textures to create a comfortable, modern atmosphere.


Collage of architectural designs showcasing interior and exterior spaces with modern and rustic elements.
Collage of architectural designs showcasing interior and exterior spaces with modern and rustic elements.
Collage of architectural designs showcasing interior and exterior spaces with modern and rustic elements.
Aerial view of a building complex with construction materials and vehicles parked in a lot nearby.
Aerial view of a building complex with construction materials and vehicles parked in a lot nearby.
Aerial view of a building complex with construction materials and vehicles parked in a lot nearby.
Aerial view of urban buildings with rooftops, showing details like vents and greenery in a city setting.
Aerial view of urban buildings with rooftops, showing details like vents and greenery in a city setting.
Aerial view of urban buildings with rooftops, showing details like vents and greenery in a city setting.
Aerial view of a town with a mix of buildings, green spaces, and a blue sky with clouds.
Aerial view of a town with a mix of buildings, green spaces, and a blue sky with clouds.
Aerial view of a town with a mix of buildings, green spaces, and a blue sky with clouds.
Detailed view of an ornate beer tap system with copper pipes and decorative elements against a brick background.
Detailed view of an ornate beer tap system with copper pipes and decorative elements against a brick background.
Detailed view of an ornate beer tap system with copper pipes and decorative elements against a brick background.

The second level provides flexible seating options with exposed brick, original timber beams, and updated lighting that highlight the building’s character. Custom banquette seating, modern furniture, and a central gathering area give the space a refined, inviting feel that complements the brewery’s identity.


Modern restaurant interior featuring a bar with stools, bright lighting, and an open layout. Warm wooden accents.
Modern restaurant interior featuring a bar with stools, bright lighting, and an open layout. Warm wooden accents.
Modern restaurant interior featuring a bar with stools, bright lighting, and an open layout. Warm wooden accents.

TriCon delivered one of the most ambitious elements of the project—the rooftop dining deck. Structural enhancements, waterproofing, and a new framing system allowed the team to safely add a full outdoor venue above the historic building. Shade structures, metal railings, and downtown views helped establish a unique experience unlike anything else in Johnson City at the time.


Behind the scenes, extensive infrastructure upgrades were required to support brewing operations. TriCon installed new electrical service, commercial HVAC systems, floor drains, and ventilation designed to handle the demands of a working brewery. The remodel also included major slab demolition and replacement to allow for proper drainage and equipment loads.


Construction site with wooden framework and beams against a backdrop of buildings and sky.
Construction site with wooden framework and beams against a backdrop of buildings and sky.
Construction site with wooden framework and beams against a backdrop of buildings and sky.
Rooftop deck under construction with some framing in place and tin roof panels being installed with bright blue sky in background.
Rooftop deck under construction with some framing in place and tin roof panels being installed with bright blue sky in background.
Rooftop deck under construction with some framing in place and tin roof panels being installed with bright blue sky in background.
Bright open space with wooden beams, large windows, and modern furnishings, showcasing a cozy, airy interior that is under construction.
Bright open space with wooden beams, large windows, and modern furnishings, showcasing a cozy, airy interior that is under construction.
Bright open space with wooden beams, large windows, and modern furnishings, showcasing a cozy, airy interior that is under construction.

Watauga Brewing Company became a standout destination by combining craft brewing, dining, and rooftop views under one roof. TriCon Builders is proud to have delivered this complex, multi-level renovation that supported a bold vision for downtown revitalization and set a new standard for entertainment spaces in Johnson City.

See more projects here.


A serene outdoor dining area with wooden tables, shaded by a blue canopy, surrounded by green landscaping.
A serene outdoor dining area with wooden tables, shaded by a blue canopy, surrounded by green landscaping.
A serene outdoor dining area with wooden tables, shaded by a blue canopy, surrounded by green landscaping.